February 25th, 2010

Random Light

Our latest project got us involved in the intricate world of analytics and infographics. To the occasion, we had to roll up our sleeves and dig back into the archive for some flash work. All for good, since I stumbled upon a few experiments, such as this one. All of it was done with Flash 6(!) and basically work out of a randomization and a seed system. For your eyes only…

February 12th, 2010

Cityscape

It’s been snowing in New York

Cityscape

February 2nd, 2010

New Font, New logo

Nguma 2010 Logo - Black on White
Nguma 2010 Logo

We all know Nguma’s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.
The type is slightly three dimensional, and has a feeling of curved paper. The logo will be implemented along with some other visuals at our next website update, which should be way before it gets any warmer out there…

Nguma 2010 Typeface

January 29th, 2010

A recipe for life in pseudo-code

A recipe for life, in Pseudo Code

January 28th, 2010

Breakout of the cubicle

New Work City Breakout poster

As a result of a study on the concept of co-working, we ended up with a small poster that promotes the offering to our friends at New Work City. Breaking free from the cubicle is literal, reusing well known imagery from the breakout game serie.

January 24th, 2010

Party with Appliances

This image is part of a serie of conceptual photographs, taken in a kitchen environment. The idea behind those pictures is to suggest life in landscapes composed essentially by artificial inanimates.

January 24th, 2010

Visual Emotion #1

Love Hurts, Nguma.com

This is a first of a serie on visuals about human emotions and their potential impact. The goal is to match the following equation: 1 emotion + 1 action = 1 visual.

January 1st, 2010

Jeanyu.com

Jeanyu.com

Our current mission is to transform an aging flash website into a full blown dynamic shopping experience. Jean Yu is a New York fashion designer that does high-end lingerie and custom dresses.

http://www.jeanyu.com

December 20th, 2009

Logo Design

Logo Design

“Most people think the important thing about a logo is that it illustrate what the business does, or what it represents. There is nothing about the IBM symbol that suggests computers except what the viewers read into it. Stripes are now associated with computers because the initials of a great company happen to be stripes.” – Paul Rand.

A band identity starts with a name, a tagline and a strong logo. We did logos for many projects and companies to help them define uniqueness and become a remarkable brand.

December 10th, 2009

Developing Brand Identity

Brand identity goes beyond a logo and a business card. Setting a full spectrum of visual identity, we engineered a panoply of elements that would reflect the message of the brand as from a uniquely recognizable standpoint. These elements include: Invitations, hangtags, website, in-house CRM and store display.