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	<title>Nguma &#187; Branding</title>
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	<link>http://nguma.com</link>
	<description>A creative agency made in New York.</description>
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		<title>New Font, New logo</title>
		<link>http://nguma.com/new-font-new-logo</link>
		<comments>http://nguma.com/new-font-new-logo#comments</comments>
		<pubDate>Tue, 02 Feb 2010 16:43:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://nguma.com/?p=286</guid>
		<description><![CDATA[We all know Nguma&#8217;s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.The type is [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://nguma.com/new-font-new-logo' addthis:title='New Font, New logo ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://nguma.com/uploads/2010/02/nguma-2010-white1.png"><img src="http://nguma.com/uploads/2010/02/nguma-2010-white1.png" alt="Nguma 2010 Logo - Black on White" title="nguma 2010 Logo" width="600" class="alignnone size-full wp-image-292" /></a><br />
<a href="http://nguma.com/uploads/2010/02/nguma-2010-black.png"><img src="http://nguma.com/uploads/2010/02/nguma-2010-black.png" alt="Nguma 2010 Logo" title="Nguma 2010 Logo" width="600" class="alignnone size-full wp-image-289" /></a></p>
<p>We all know Nguma&#8217;s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.<br/>The type is slightly three dimensional, and has a feeling of curved paper.  The logo will be implemented along with some other visuals at our next website update, which should be way before it gets any warmer out there&#8230;</p>
<p><a href="http://nguma.com/uploads/2010/02/nguma-font.png"><img src="http://nguma.com/uploads/2010/02/nguma-font.png" alt="Nguma 2010 Typeface" title="Nguma 2010 Typeface" width="600" height="500" class="alignnone size-full wp-image-299" /></a></p>
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		<title>Breakout of the cubicle</title>
		<link>http://nguma.com/breakout-of-the-cubicle</link>
		<comments>http://nguma.com/breakout-of-the-cubicle#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:14:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[conceptual]]></category>
		<category><![CDATA[co-working]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[promotional]]></category>
		<category><![CDATA[videogame culture]]></category>

		<guid isPermaLink="false">http://nguma.com/?p=263</guid>
		<description><![CDATA[As a result of a study on the concept of co-working, we ended up with a small poster that promotes the offering to our friends at New Work City. Breaking free from the cubicle is literal, reusing well known imagery from the breakout game serie.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://nguma.com/breakout-of-the-cubicle' addthis:title='Breakout of the cubicle ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://nguma.com/uploads/2010/01/nwc-breakout-A.jpg"><img class="alignleft size-medium wp-image-262" title="New Work City - Breakout" src="http://nguma.com/uploads/2010/01/nwc-breakout-A-253x300.jpg" alt="New Work City Breakout poster" width="253" height="300" /></a></p>
<p>As a result of a study on the concept of co-working, we ended up with a small poster that promotes  the offering to our friends at <a title="New Work City, Co-working spaces in Manhattan" href="http://www.nwc-ny.com" target="_self">New Work City</a>. Breaking free from the cubicle is literal, reusing well known imagery from the breakout game serie.</p>
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		<title>Logo Design</title>
		<link>http://nguma.com/logo-design</link>
		<comments>http://nguma.com/logo-design#comments</comments>
		<pubDate>Sun, 20 Dec 2009 19:44:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://nguma.com/wp/?p=231</guid>
		<description><![CDATA[&#8220;Most people think the important thing about a logo is that it illustrate what the business does, or what it represents. There is nothing about the IBM symbol that suggests computers except what the viewers read into it. Stripes are now associated with computers because the initials of a great company happen to be stripes.&#8221; [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://nguma.com/logo-design' addthis:title='Logo Design ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.nguma.com/images/logos/logo-plate.png" alt="Logo Design" title="We design logos" style ="height:auto"/></p>
<p>&#8220;Most people think the important thing about a logo is that it illustrate what the business does, or what it represents. There is nothing about the IBM symbol that suggests computers except what the viewers read into it. Stripes are now associated with computers because the initials of a great company happen to be stripes.&#8221;  &#8211; Paul Rand.</p>
<p>A band identity starts with a name, a tagline and a strong logo. We did logos for many projects and companies to help them define uniqueness and become a remarkable brand.</p>
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		<title>Developing Brand Identity</title>
		<link>http://nguma.com/developing-brand-identity</link>
		<comments>http://nguma.com/developing-brand-identity#comments</comments>
		<pubDate>Thu, 10 Dec 2009 19:48:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[jean yu]]></category>

		<guid isPermaLink="false">http://nguma.com/wp/?p=234</guid>
		<description><![CDATA[Brand identity goes beyond a logo and a business card. Setting a full spectrum of visual identity, we engineered a panoply of elements that would reflect the message of the brand as from a uniquely recognizable standpoint. These elements include: Invitations, hangtags, website, in-house CRM and store display.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://nguma.com/developing-brand-identity' addthis:title='Developing Brand Identity ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.nguma.com/images/logos/jy-brand-plate.jpg"/></p>
<p>Brand identity goes beyond a logo and a business card. Setting a full spectrum of visual identity, we engineered a panoply of elements that would reflect the message of the brand as from a uniquely recognizable standpoint. These elements include: Invitations, hangtags, website, in-house CRM and store display.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promotionals</title>
		<link>http://nguma.com/promotionals</link>
		<comments>http://nguma.com/promotionals#comments</comments>
		<pubDate>Sun, 11 Oct 2009 20:04:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[event planning]]></category>
		<category><![CDATA[promotional]]></category>

		<guid isPermaLink="false">http://nguma.com/wp/?p=242</guid>
		<description><![CDATA[Our past work include visuals for events, cd sleeves, online promotions. We can accommodate with your needs, and help you develop strong visual that incorporate with your brand.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://nguma.com/promotionals' addthis:title='Promotionals ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.nguma.com/images/illustration/invitations-plate.jpg" /></p>
<p>Our past work include visuals for events, cd sleeves, online promotions. We can accommodate with your needs, and help you develop strong visual that incorporate with your brand.</p>
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