It’s been snowing in New York
New Font, New logo
We all know Nguma’s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.
The type is slightly three dimensional, and has a feeling of curved paper. The logo will be implemented along with some other visuals at our next website update, which should be way before it gets any warmer out there…
Breakout of the cubicle
As a result of a study on the concept of co-working, we ended up with a small poster that promotes the offering to our friends at New Work City. Breaking free from the cubicle is literal, reusing well known imagery from the breakout game serie.
Party with Appliances
This image is part of a serie of conceptual photographs, taken in a kitchen environment. The idea behind those pictures is to suggest life in landscapes composed essentially by artificial inanimates.
Visual Emotion #1
This is a first of a serie on visuals about human emotions and their potential impact. The goal is to match the following equation: 1 emotion + 1 action = 1 visual.
Jeanyu.com
New York designer Jean Yu’s approach to fashion is minimalist and architectural. To reflect the purist aspect of her work, I wanted the interface to be as discreet as possible. The new site wears almost nothing, just Jean’s lingerie models. Each collection tells a story. Photographs are set alternatively close and far from the visitor and enhance the feeling of dimension.
Logo Design
“Most people think the important thing about a logo is that it illustrate what the business does, or what it represents. There is nothing about the IBM symbol that suggests computers except what the viewers read into it. Stripes are now associated with computers because the initials of a great company happen to be stripes.” – Paul Rand.
A band identity starts with a name, a tagline and a strong logo. We did logos for many projects and companies to help them define uniqueness and become a remarkable brand.
Developing Brand Identity
Brand identity goes beyond a logo and a business card. Setting a full spectrum of visual identity, we engineered a panoply of elements that would reflect the message of the brand as from a uniquely recognizable standpoint. These elements include: Invitations, hangtags, website, in-house CRM and store display.
Zeitheist.net – Gaming the social media.
One of our home made experimental twitter projects. Zeitheist explores twitter trending topics with a playful twist.