This is a first of a serie on visuals about human emotions and their potential impact. The goal is to match the following equation: 1 emotion + 1 action = 1 visual.

“Most people think the important thing about a logo is that it illustrate what the business does, or what it represents. There is nothing about the IBM symbol that suggests computers except what the viewers read into it. Stripes are now associated with computers because the initials of a great company happen to be stripes.” – Paul Rand.

A band identity starts with a name, a tagline and a strong logo. We did logos for many projects and companies to help them define uniqueness and become a remarkable brand.