We all know Nguma’s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.
The type is slightly three dimensional, and has a feeling of curved paper. The logo will be implemented along with some other visuals at our next website update, which should be way before it gets any warmer out there…

“Most people think the important thing about a logo is that it illustrate what the business does, or what it represents. There is nothing about the IBM symbol that suggests computers except what the viewers read into it. Stripes are now associated with computers because the initials of a great company happen to be stripes.” – Paul Rand.

A band identity starts with a name, a tagline and a strong logo. We did logos for many projects and companies to help them define uniqueness and become a remarkable brand.