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	<title>Nguma &#187; typography</title>
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	<link>http://nguma.com</link>
	<description>A creative agency made in New York.</description>
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		<title>New Font, New logo</title>
		<link>http://nguma.com/new-font-new-logo</link>
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		<pubDate>Tue, 02 Feb 2010 16:43:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://nguma.com/?p=286</guid>
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We all know Nguma&#8217;s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.The type is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://nguma.com/uploads/2010/02/nguma-2010-white1.png"><img src="http://nguma.com/uploads/2010/02/nguma-2010-white1.png" alt="Nguma 2010 Logo - Black on White" title="nguma 2010 Logo" width="600" class="alignnone size-full wp-image-292" /></a><br />
<a href="http://nguma.com/uploads/2010/02/nguma-2010-black.png"><img src="http://nguma.com/uploads/2010/02/nguma-2010-black.png" alt="Nguma 2010 Logo" title="Nguma 2010 Logo" width="600" class="alignnone size-full wp-image-289" /></a></p>
<p>We all know Nguma&#8217;s mark by now. The octopus might be steady, but the logo itself has adopted many (type)faces over time. For this new version, we wanted something entirely fresh and homemade. To the occasion, we created a new font, and adapted it to fit with that particular stream of five letters.<br/>The type is slightly three dimensional, and has a feeling of curved paper.  The logo will be implemented along with some other visuals at our next website update, which should be way before it gets any warmer out there&#8230;</p>
<p><a href="http://nguma.com/uploads/2010/02/nguma-font.png"><img src="http://nguma.com/uploads/2010/02/nguma-font.png" alt="Nguma 2010 Typeface" title="Nguma 2010 Typeface" width="600" height="500" class="alignnone size-full wp-image-299" /></a></p>
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